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ISBN: 9781861523716 - Consumer Psychology for Marketing Consumer Psychology for Marketing
Gordon Foxall, Ronald E Goldsmith, Stephen Brown

ISBN10: 1861523718  ISBN13: 9781861523716
Publisher: Cengage Learning EMEA Thomson Learning
Edition: 2nd Revised edition
Format: Paperback
Publication date: 25 Jun 1998
Consumer Psychology for Marketing offers a comprehensive, sophisticated treatment of consumer psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on market segmentation, product positioning and... More