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ISBN: 9780750669504 - Corporate Reputations, Branding and People Management Corporate Reputations, Branding and People Management
Graeme Martin, Susan Hetrick

ISBN10: 0750669500  ISBN13: 9780750669504
Publisher: Taylor & Francis Ltd Butterworth-Heinemann Ltd
Format: Paperback
Publication date: 20 Jun 2006
Corporate Reputations, Branding and People Management is aimed at helping HR practitioners understand the corporate agenda and the role of reputation management, brands, social responsibility and governance in creating competitive advantage and... More

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ISBN: 9780080462448 - Corporate Reputations, Branding and People Management Corporate Reputations, Branding and People Management
Martin, Graeme; Hetrick, Susan

ISBN10: 9780080462448  ISBN13: 9780080462448
Publisher: Elsevier Science A Butterworth-Heinemann Title
Format: Electronic Book
The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation... More