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£32.50
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ISBN: 9783527502820 - Power Brands Power Brands
H Riesenbeck, Jesko Perrey

ISBN10: 3527502823  ISBN13: 9783527502820
Publisher: Wiley-VCH Verlag GmbH
Edition: illustrated edition
Format: Hardback
Publication date: 02 Jan 2007
Y06302009 The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands. 1 What brands can do... More