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ISBN: 9780471273509 - Do-It-Yourself Advertising and Promotion Do-It-Yourself Advertising and Promotion
Hahn, Fred E

ISBN10: 9780471446477  ISBN13: 9780471446477
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
Praise for the Second Edition"e;Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered... More

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ISBN: 9780130957016 - Tested Advertising Methods Tested Advertising Methods
John Caples, Fred E Hahn Hahn, Fred E

ISBN10: 0130957011  ISBN13: 9780130957016
Publisher: Pearson Education (US) Prentice Hall
Edition: 5th Revised edition
Format: Paperback
Publication date: 15 Jun 1998
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field. More

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ISBN: 9780471273509 - Do-It-Yourself Advertising and Promotion Do-It-Yourself Advertising and Promotion
Fred E Hahn

ISBN10: 0471273503  ISBN13: 9780471273509
Publisher: John Wiley and Sons Ltd John Wiley & Sons Inc
Edition: 3rd Revised edition
Format: Paperback
Publication date: 25 Apr 2003
Praise for the Second Edition " Mr. Hahn’ s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative... More

£39.99
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New & used from £5.89
ISBN: 9780471154426 - Do-it-yourself Advertising and Promotion Do-it-yourself Advertising and Promotion
Fred E Hahn, Kenneth G Mangun Mangun, Kenneth

ISBN10: 0471154423  ISBN13: 9780471154426
Publisher: John Wiley and Sons Ltd John Wiley & Sons Inc
Edition: 2nd Revised edition
Format: Paperback
Publication date: 25 Apr 1997
How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form... More

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Used from £5.78
ISBN: 9780471553908 - Do-it-yourself Advertising Do-it-yourself Advertising
Fred E Hahn

ISBN10: 0471553905  ISBN13: 9780471553908
Publisher: John Wiley and Sons Ltd John Wiley & Sons Inc
Format: Paperback
Publication date: 15 Mar 1993
Designed as a handbook for those creating and supervising newspaper and magazine advertising as well as other forms of promotion, this text covers such aspects as telemarketing and mail shots in individual chapters. A detailed checklist is... More

£41.50
Out of print

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ISBN: 9780471553892 - Do-it-yourself Advertising Do-it-yourself Advertising
Fred E Hahn

ISBN10: 0471553891  ISBN13: 9780471553892
Publisher: John Wiley and Sons Ltd John Wiley & Sons Inc
Edition: 2nd edition
Format: Hardback
Publication date: 15 Mar 1993
Designed as a handbook for those creating and supervising newspaper and magazine advertising as well as other forms of promotion, this text covers such aspects as telemarketing and mail shots in individual chapters. A detailed checklist is... More

£2.99
Out of print

Used from £7.33
ISBN: 9780671005443 - Marxist Utopian Society Marxist Utopian Society
Fred E Hahn

ISBN10: 0671005448  ISBN13: 9780671005443
Publisher: Pearson Education Limited Prentice-Hall
Edition: Reissue
Format: Paperback
Publication date: 01 Jan 1986

£15.50
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ISBN: 9780471154433 - Do-it-yourself Advertising and Promotion Do-it-yourself Advertising and Promotion
Fred E Hahn Mangun, Kenneth G

ISBN10: 0471154431  ISBN13: 9780471154433
Publisher: John Wiley and Sons Ltd John Wiley & Sons Inc
Edition: 2nd Revised edition
Format: Hardback
Publication date: 25 Apr 1997
This comprehensive guide gives complete practical coverage of today's major forms of advertising, including the Internet, desktop publishing, and broadcast fax technology. Accessible and easy-to-follow, this book explains each method step-by... More