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£14.99
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ISBN: 9781854183743 - Practical Pricing for Results Practical Pricing for Results
Ian Ruskin-Brown

ISBN10: 1854183745  ISBN13: 9781854183743
Publisher: Thorogood
Edition: illustrated edition
Format: Paperback
Publication date: 19 Nov 2007
This is a practical guide for managers and directors in SMEs and such like on how best to manage their pricing policies, strategies and practices so as to capture more fully the value they provide to their customers, and so optimize their own... More

£19.99
Usually despatched within 10 days

New & used from £0.73
ISBN: 9781854183163 - Marketing Your Service Business Marketing Your Service Business
Ian Ruskin-Brown

ISBN10: 1854183168  ISBN13: 9781854183163
Publisher: Thorogood
Format: Paperback
Publication date: 24 Nov 2005
Ian Ruskin-Brown's new book provides a basic grounding in marketing and then focuses on marketing techniques unique to small-and mid-size service businesses. The author goes beyonf the usual marketing mix of Posiitoning, Product, Placement... More

£15.99
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New & used from £7.84
ISBN: 9781854183231 - Mastering Marketing Mastering Marketing
Ian Ruskin-Brown

ISBN10: 1854183230  ISBN13: 9781854183231
Publisher: Thorogood
Edition: New edition
Format: Paperback
Publication date: 13 Sep 2006
This is the ideal book for anyone seeking an introduction to marketing that is both comprehensive and accessible. Ian Ruskin-Brown takes you through all the key concepts, skills and techniques, backed up by a wealth of examples and real... More

£16.99
In stock

ISBN: 9780749419196 - Marketing a Service for Profit Marketing a Service for Profit
Ian Ruskin Brown

ISBN10: 0749419199  ISBN13: 9780749419196
Publisher: Kogan Page Ltd
Format: Paperback
Publication date: 01 Jul 2000
The aim of this book is to outline key marketing concepts, techniques and strategies that will enable you to market your service to the right audience and with the right approach.Marketing a Service for Profit has an action-oriented approach... More

£16.99
Out of print

New & used from £0.73
ISBN: 9781854181237 - Mastering Marketing Mastering Marketing
Ian Ruskin-Brown

ISBN10: 1854181238  ISBN13: 9781854181237
Publisher: Thorogood
Format: Paperback
Publication date: 21 Dec 1999
This title provides a written explanation of the core skills and concepts needed to market your business profitably. It provides techniques for building and maintaining a long-term profitable market position. More

£22.00
Out of print

New & used from £284.99
ISBN: 9781854181183 - Mastering Marketing Mastering Marketing
Ian Ruskin-Brown

ISBN10: 1854181181  ISBN13: 9781854181183
Publisher: Thorogood
Format: Hardback
Publication date: 06 Apr 2000

£24.99
Out of print

New & used from £74.36
ISBN: 9781854183118 - Marketing Your Service Business Marketing Your Service Business
Ian Ruskin-Brown

ISBN10: 1854183117  ISBN13: 9781854183118
Publisher: Thorogood
Format: Hardback
Publication date: 24 Nov 2005
A practical grounding in the special techniques required for marketing a service business. Services and Service Products are by their nature different from Goods - and require a different marketing approach. Compared to Goods, Services are more... More