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ISBN: 9780470442555 - Implementing Word of Mouth Marketing Implementing Word of Mouth Marketing
Idil M Cakim

ISBN10: 0470442557  ISBN13: 9780470442555
Publisher: John Wiley and Sons Ltd John Wiley & Sons Ltd
Format: Hardback
Publication date: 26 Jan 2010
This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. More

£32.39
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ISBN: 9780470442555 - Implementing Word of Mouth Marketing Implementing Word of Mouth Marketing
Cakim, Idil M

ISBN10: 9780470573082  ISBN13: 9780470573082
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiativesSavvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to... More

£32.39
Available for download

ISBN: 9780470442555 - Implementing Word of Mouth Marketing Implementing Word of Mouth Marketing
Cakim, Idil M

ISBN10: 9780470573068  ISBN13: 9780470573068
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiativesSavvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to... More