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£29.99
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ISBN: 9780071403290 - The Best of Branding: Best Practices in Corporate Building The Best of Branding: Best Practices in Corporate Building
James R Gregory

ISBN10: 0071403299  ISBN13: 9780071403290
Publisher: McGraw-Hill Education - Europe McGraw-Hill Professional
Format: Hardback
Publication date: 01 Dec 2003
In "The Best of Branding," branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding IndexAndreg;. This index, which for more than a decade has compiled branding results from more than 1... More

£21.99
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New & used from £7.44
ISBN: 9780658009457 - Branding Across Borders Branding Across Borders
James R Gregory, Jack G Wiechmann

ISBN10: 0658009451  ISBN13: 9780658009457
Publisher: McGraw-Hill Education - Europe McGraw-Hill Contemporary
Edition: illustrated edition
Format: Hardback
Publication date: 29 Nov 2001
Techniques for providing brand meaning to every global consumer-and building brand value in every global market"Branding Across Borders demonstrates how companies can extend and manage their brand and its value in dramatically different markets... More

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ISBN: 9780844232836 - Marketing Corporate Image Marketing Corporate Image
James R Gregory, Jack G Wiechmann

ISBN10: 0844232831  ISBN13: 9780844232836
Publisher: McGraw-Hill Education - Europe McGraw-Hill Contemporary
Edition: New edition
Format: Paperback
Publication date: 01 Sep 1993

£26.99
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New & used from £5.89
ISBN: 9780844234441 - Leveraging the Corporate Brand Leveraging the Corporate Brand
James R Gregory, Jack G Wiechmann

ISBN10: 0844234443  ISBN13: 9780844234441
Publisher: McGraw-Hill Education - Europe McGraw-Hill Contemporary
Edition: illustrated edition
Format: Hardback
Publication date: 01 Jun 1997
After two and a half decades of researching and advocating the power of the corporate brand as a marketing tool, James R. Gregory tackles head-on the age-old question that has baffled CEOs and corporate communicators alike: What is the power of a... More

£29.99
Out of print

New & used from £5.89
ISBN: 9780844232829 - Marketing Corporate Image Marketing Corporate Image
James R Gregory, Jack G Wiechmann

ISBN10: 0844232823  ISBN13: 9780844232829
Publisher: McGraw-Hill Education - Europe McGraw-Hill Contemporary
Format: Hardback
Publication date: 01 Jan 2001
Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number one product. Based on exclusive interviews with... More

£17.99
Out of print

New & used from £1.14
ISBN: 9780844233079 - Marketing Corporate Image Marketing Corporate Image
James R Gregory, Jack G Wiechmann

ISBN10: 0844233072  ISBN13: 9780844233079
Publisher: McGraw-Hill Education - Europe McGraw-Hill Contemporary
Edition: 2nd Revised edition
Format: Hardback
Publication date: 11 Jan 1999
A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. "Marketing Corporate Image" will help your students learn how to get the most impact from an image advertising budget. More

£125.00
In stock

ISBN: 9780415492447 - The Routledge Companion to Religion and Science The Routledge Companion to Religion and Science
James W Haag, Gregory R Peterson, Michael L Spezio

ISBN10: 0415492440  ISBN13: 9780415492447
Publisher: Taylor & Francis Ltd Routledge
Format: Hardback
Publication date: 26 Oct 2011
The field of religion and science is one of the most exciting and dynamic areas of research today. This Companion brings together an outstanding team of scholars to explore the ways in which science intersects with the major religions of the world... More

£34.50
Not yet printed

ISBN: 9781611170696 - General Nathanael Greene and the American Revolution in the South General Nathanael Greene and the American Revolution in the South
Gregory D Massey, James R Piecuch

ISBN10: 1611170699  ISBN13: 9781611170696
Publisher: University of South Carolina Press
Format: Hardback
Publication date: 15 Aug 2012

£37.50
Available for download

ISBN: 9780415141444 - Dictionary of Lexicography Dictionary of Lexicography
Hartmann, R R K ; James, Gregory

ISBN10: 9780203017685  ISBN13: 9780203017685
Publisher: Taylor and Francis Routledge
Format: Electronic Book
Dictionaries are among the most frequently consulted books, yet we know remarkably little about them. Who makes them? Where do they come from? What do they offer? How can we evaluate them?The Dictionary of Lexicography provides answers to all... More

£67.50
Available for download

ISBN: 9780805827705 - Why We Evaluate Why We Evaluate
Maio, Gregory R ; Olson, James M

ISBN10: 9781410602138  ISBN13: 9781410602138
Publisher: Taylor and Francis Psychology Press
Format: Electronic Book
As the first book to examine the psychological motivations underlying people's attitudes, as well as why people form attitudes, this volume presents empirical research describing theoretical perspectives and practical applications. The editors... More