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£39.99
In stock

ISBN: 9780749465155 - The New Strategic Brand Management The New Strategic Brand Management
Jean Noel Kapferer

ISBN10: 0749465158  ISBN13: 9780749465155
Publisher: Kogan Page Ltd
Edition: 5th Revised edition
Format: Paperback
Publication date: 03 Jan 2012
Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array... More

£34.99
Not yet printed

ISBN: 9780749464912 - The Luxury Strategy The Luxury Strategy
Jean Noel Kapferer

ISBN10: 0749464917  ISBN13: 9780749464912
Publisher: Kogan Page Ltd
Edition: 2nd Revised edition
Format: Hardback
Publication date: 03 Sep 2012
Focuses on the essence of a luxury brand strategy. This title explains the fundamental differences between premium, fashion, and luxury strategies. It provides the blueprint for the effective management of luxury brands and companies at the... More

£30.00
In stock

ISBN: 9780749454777 - The Luxury Strategy The Luxury Strategy
Jean Noel Kapferer, Vincent Bastien

ISBN10: 0749454776  ISBN13: 9780749454777
Publisher: Kogan Page Ltd
Format: Hardback
Publication date: 03 Dec 2008
The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. The first book on strategy, it rationalizes those... More

£12.99
Usually despatched within 10 days

New & used from £5.89
ISBN: 9780749435936 - Reinventing the Brand Reinventing the Brand
Jean Noel Kapferer

ISBN10: 0749435933  ISBN13: 9780749435936
Publisher: Kogan Page Ltd
Format: Paperback
Publication date: 01 Jul 2001
Jean-Noel Kapferer examines the major issues and influences that are affecting the future of brand management and shows us what is already at work in advanced companies worldwide.This title comprises over 30 essays, all addressing key issues that... More

£38.50
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ISBN: 9780887383250 - Rumours Rumours
Jean Noel Kapferer

ISBN10: 0887383254  ISBN13: 9780887383250
Publisher: Transaction Publishers
Edition: illustrated edition
Format: Paperback
Publication date: 30 Nov 1990

£35.00
In stock

ISBN: 9780749450854 - The New Strategic Brand Management The New Strategic Brand Management
Jean Noel Kapferer

ISBN10: 0749450851  ISBN13: 9780749450854
Publisher: Kogan Page Ltd
Edition: 4th Revised edition
Format: Paperback
Publication date: 03 Jan 2008
Adopted international by business schools, MBA programs, and marketing practitioners, "The New Strategic Brand Management" is the reference source of choice for senior strategists, positioning professionals and postgraduate students. More

£32.50
Out of print

Used from £30.70
ISBN: 9780749442835 - The New Strategic Brand Management The New Strategic Brand Management
Jean Noel Kapferer

ISBN10: 0749442832  ISBN13: 9780749442835
Publisher: Kogan Page Ltd
Edition: 3rd Revised edition
Format: Paperback
Publication date: 20 Aug 2004
The New Strategic Brand Management has been rewritten and fully revised to bring readers up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its... More

£28.00
Out of print

Used from £2.80
ISBN: 9780749406974 - Strategic Brand Management Strategic Brand Management
Jean Noel Kapferer

ISBN10: 0749406976  ISBN13: 9780749406974
Publisher: Kogan Page Ltd
Edition: illustrated edition
Format: Hardback
Publication date: 30 Nov 1992
Recognizing the need for international brand marking, this volume examines the strategic management of brands. Using case studies and examples, it describes brand identity and image, the brand-product relationship, brand evolution and lifespan... More

£23.50
Out of print

New & used from £0.73
ISBN: 9780749420697 - Strategic Brand Management Strategic Brand Management
Jean Noel Kapferer

ISBN10: 0749420693  ISBN13: 9780749420697
Publisher: Kogan Page Ltd
Edition: 2nd Revised edition
Format: Paperback
Publication date: 21 Sep 1997
"Strategic Brand Management" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the... More

£18.95
Out of print

Used from £33.50
ISBN: 9780749416331 - Strategic Brand Management Strategic Brand Management
Jean Noel Kapferer

ISBN10: 0749416335  ISBN13: 9780749416331
Publisher: Kogan Page Ltd
Edition: New edition
Format: Paperback
Publication date: 31 Mar 1995
Recognizing the need for international brand marking, this volume examines the strategic management of brands. Using case studies and examples, it describes brand identity and image, the brand-product relationship, brand evolution and lifespan... More