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ISBN: 9780199550692 - Social Marketing and Public Health Social Marketing and Public Health
Jeff French, Clive Blair-Stevens, Dominic McVey, Rowena Merritt

ISBN10: 0199550697  ISBN13: 9780199550692
Publisher: Oxford University Press
Format: Paperback
Publication date: 01 Oct 2009
Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice... More