BOOKS EBOOKS RARE BOOKS CLASSICAL CDs DVDs PRINTED MUSIC PODCASTS OFFERS
Click here to take a virtual tour of Blackwells, Oxford

  

Search for: Jim Blythe

Refine your search:

 

£42.99
In stock

ISBN: 9780273717362 - Essentials of Marketing Bestseller Essentials of Marketing
Jim Blythe

ISBN10: 0273717367  ISBN13: 9780273717362
Publisher: Pearson Education Limited Financial Times Prentice Hall
Edition: 4th Revised edition
Format: Paperback
Publication date: 10 Sep 2008
This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as... More

£13.99
In stock

ISBN: 9781412930888 - A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying
Jim Blythe

ISBN10: 141293088X  ISBN13: 9781412930888
Publisher: SAGE Publications Ltd
Format: Paperback
Publication date: 18 Oct 2006
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas... More

£24.99
In stock

ISBN: 9780080966243 - CIM Coursebook Marketing Essentials CIM Coursebook Marketing Essentials
Jim Blythe

ISBN10: 0080966241  ISBN13: 9780080966243
Publisher: Taylor & Francis Ltd Butterworth-Heinemann Ltd
Edition: 2nd Revised edition
Format: Paperback
Publication date: 18 Jun 2010
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. More

£19.99
In stock

ISBN: 9781847874993 - Key Concepts in Marketing Key Concepts in Marketing
Jim Blythe

ISBN10: 1847874991  ISBN13: 9781847874993
Publisher: SAGE Publications Ltd
Format: Paperback
Publication date: 16 Feb 2009
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature... More

£8.99
In stock

ISBN: 9780462099422 - 100 Great Marketing Ideas 100 Great Marketing Ideas
Jim Blythe

ISBN10: 0462099423  ISBN13: 9780462099422
Publisher: Marshall Cavendish
Format: Paperback
Publication date: 28 Nov 2009

£8.99
In stock

ISBN: 9780462099491 - 100 Great PR Ideas 100 Great PR Ideas
Jim Blythe

ISBN10: 0462099490  ISBN13: 9780462099491
Publisher: Marshall Cavendish
Format: Paperback
Publication date: 03 Dec 2009

£49.99
In stock

ISBN: 9781408011478 - Principles and Practice of Marketing Principles and Practice of Marketing
Jim Blythe

ISBN10: 1408011476  ISBN13: 9781408011478
Publisher: Cengage Learning EMEA
Edition: 2nd Revised edition
Format: Paperback
Publication date: 16 Apr 2009
A book from Cengage Learning on Principles and Practice of Marketing. The latest book from Cengage Learning on Principles and Practice of Marketing available More

£43.99
Not yet printed

ISBN: 9780273757689 - Essentials of Marketing Essentials of Marketing
Jim Blythe

ISBN10: 0273757687  ISBN13: 9780273757689
Publisher: Pearson Education Limited Financial Times Prentice Hall
Edition: 5th Revised edition
Format: Paperback
Publication date: 08 May 2012
Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes... More

£40.99
Usually despatched within 10 days

New & used from £23.57
ISBN: 9780273702054 - Essentials of Marketing Communications Essentials of Marketing Communications
Jim Blythe

ISBN10: 027370205X  ISBN13: 9780273702054
Publisher: Pearson Education Limited Financial Times Prentice Hall
Edition: 3rd Revised edition
Format: Paperback
Publication date: 15 Dec 2005
Designed to provide a brief overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, Essentials of Marketing Communications, third edition, is ideal for those... More

£39.99
In stock

ISBN: 9780273724711 - Marketing Planning Marketing Planning
Jim Blythe, Phil Megicks

ISBN10: 0273724711  ISBN13: 9780273724711
Publisher: Pearson Education Limited Financial Times Prentice Hall
Format: Paperback
Publication date: 14 May 2010
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. More