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ISBN: 9780130957016 - Tested Advertising Methods Tested Advertising Methods
John Caples, Fred E Hahn Hahn, Fred E

ISBN10: 0130957011  ISBN13: 9780130957016
Publisher: Pearson Education (US) Prentice Hall
Edition: 5th Revised edition
Format: Paperback
Publication date: 15 Jun 1998
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field. More