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ISBN: 9780750654494 - The Fundamentals and Practice of Marketing The Fundamentals and Practice of Marketing
John Wilmshurst, Adrian Mackay

ISBN10: 075065449X  ISBN13: 9780750654494
Publisher: Taylor & Francis Ltd Butterworth-Heinemann Ltd
Edition: 4th Revised edition
Format: Paperback
Publication date: 06 Aug 2002
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised... More

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ISBN: 9780750615624 - The Fundamentals of Advertising The Fundamentals of Advertising
John Wilmshurst, Adrian Mackay Mackay, Adrian

ISBN10: 0750615621  ISBN13: 9780750615624
Publisher: Taylor & Francis Ltd Butterworth-Heinemann Ltd
Edition: 2nd Revised edition
Format: Paperback
Publication date: 01 Sep 1999
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage... More

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ISBN: 9780750615624 - Fundamentals of Advertising Fundamentals of Advertising
Wilmshurst, John; Mackay, Adrian

ISBN10: 9780080507064  ISBN13: 9780080507064
Publisher: Elsevier Science A Butterworth-Heinemann Title
Format: Electronic Book
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage... More

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ISBN: 9780080494999 - Fundamentals and Practice of Marketing Fundamentals and Practice of Marketing
Wilmshurst, John; Mackay, Adrian

ISBN10: 9780080494999  ISBN13: 9780080494999
Publisher: Elsevier Science A Butterworth-Heinemann Title
Format: Electronic Book
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.'The Fundamentals and Practice of Marketing' has been substantially revised... More