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£29.99
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ISBN: 9780750648394 - Relationship Marketing Relationship Marketing
Martin Christopher, Adrian Payne, David Ballantyne

ISBN10: 0750648392  ISBN13: 9780750648394
Publisher: Taylor & Francis Ltd Butterworth-Heinemann Ltd
Edition: 2nd Revised edition
Format: Paperback
Publication date: 30 Oct 2002
Offering a cutting edge vision of relationship marketing, this is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees... More

£21.99
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ISBN: 9780750609784 - Relationship Marketing Relationship Marketing
Martin Christopher, Adrian Payne, David Ballantyne

ISBN10: 0750609788  ISBN13: 9780750609784
Publisher: Taylor & Francis Ltd Butterworth-Heinemann Ltd
Edition: New edition
Format: Paperback
Publication date: 15 Feb 1993
The strategic emphasis in Relationship Marketing is as much on keeping customers as it is on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which brings the customers back for more. More

£30.00
Out of print

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ISBN: 9780750602587 - Relationship Marketing Relationship Marketing
Martin Christopher, Adrian Payne, David Ballantyne

ISBN10: 0750602589  ISBN13: 9780750602587
Publisher: Elsevier Science & Technology Butterworth-Heinemann Ltd
Format: Paperback
Publication date: 25 Nov 1991
The emphasis in relationship marketing is both on getting customers and on keeping them. This book explores the process of developing and implementing relationship strategies and highlights a shift in marketing practice. The strategic emphasis in... More

£34.79
Available for download

ISBN: 9780750648394 - Relationship Marketing Relationship Marketing
Christopher, Martin; Payne, Adrian; Ballantyne, David

ISBN10: 9780080516042  ISBN13: 9780080516042
Publisher: Elsevier Science A Butterworth-Heinemann Title
Format: Electronic Book
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted... More