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£47.99
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ISBN: 9780470994658 - Consumer Behaviour Consumer Behaviour
Martin Evans, Gordon Foxall, Ahmad Jamal

ISBN10: 0470994657  ISBN13: 9780470994658
Publisher: John Wiley and Sons Ltd John Wiley & Sons Ltd
Edition: 2nd Revised edition
Format: Paperback
Publication date: 31 Mar 2009
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer... More

£36.99
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ISBN: 9780470093528 - Consumer Behaviour Consumer Behaviour
Martin Evans, Ahmad Jamal, Gordon Foxall

ISBN10: 0470093528  ISBN13: 9780470093528
Publisher: John Wiley and Sons Ltd John Wiley & Sons Ltd
Edition: illustrated edition
Format: Paperback
Publication date: 24 Feb 2006
"Consumer Behaviour" is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, "Martin Evans," "Ahmad Jamal" and "Gordon Foxall" present a... More