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ISBN: 9780470822081 - The Future and Me The Future and Me
MasterCard, Yuwa Hedrick-Wong

ISBN10: 0470822082  ISBN13: 9780470822081
Publisher: John Wiley and Sons Ltd John Wiley & Sons Ltd
Format: Paperback
Publication date: 30 May 2008
Yuwa Hedrick-Wong has the rare ability of combining first-class economic reasoning, appreciation of market and demographic trends, common sense and an engaging writing style. This book is rich in insight and a pleasure to read. Yuwa Hedrick... More

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ISBN: 9780470822104 - Succeeding Like Success Succeeding Like Success
MasterCard, Yuwa Hedrick-Wong

ISBN10: 0470822104  ISBN13: 9780470822104
Publisher: John Wiley and Sons Ltd John Wiley & Sons Ltd
Format: Paperback
Publication date: 26 Jan 2007
Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the... More

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ISBN: 9780470822067 - Holding Up Half of the Sky Holding Up Half of the Sky
Yuwa Hedrick-Wong, MasterCard

ISBN10: 0470822066  ISBN13: 9780470822067
Publisher: John Wiley and Sons Ltd John Wiley & Sons Ltd
Format: Paperback
Publication date: 08 Dec 2006
Holding Up Half of the Sky: The New Women Consumers of Asia describes the dynamics of the rising power of women consumers in 11 countries in Asia. It looks at how women's changing roles in society are fundamentally altering their roles as consumers. More

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ISBN: 9780470822074 - The Glittering Silver Market The Glittering Silver Market
Yuwa Hedrick-Wong, MasterCard

ISBN10: 0470822074  ISBN13: 9780470822074
Publisher: John Wiley & Sons (Asia) Pte Ltd
Format: Paperback
Publication date: 14 Nov 2006
Many observers are beginning to worry about the huge demographic changes unfolding in Asia mean for them. Dr. Hedrick-Wong's book is thus timely, one that general readers as much as policy makers and businessmen watching trends will find helpful. More