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£48.99
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New & used from £9.44
ISBN: 9780618532032 - Marketing: Concepts and Strategies Marketing: Concepts and Strategies
O C Ferrell, Sally Dibb, Lyndon Simkin, William K Pride

ISBN10: 061853203X  ISBN13: 9780618532032
Publisher: Cengage Learning, Inc Houghton Mifflin
Edition: European ed of 5th revised ed
Format: Paperback
Publication date: 27 Mar 2005
Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb... More

£50.99
Out of print

ISBN: 9781408032145 - Marketing Marketing
Sally Dibb, Lyndon Simkin, William K Pride, O C Ferrell

ISBN10: 1408032147  ISBN13: 9781408032145
Publisher: Cengage Learning EMEA
Edition: European ed of 6th revised ed
Format: Paperback
Publication date: 15 Apr 2012
Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy... More