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£49.99
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ISBN: 9780273752509 - Principles of Marketing with MyMarketingLab Bestseller Principles of Marketing with MyMarketingLab
Philip Kotler, Gary Armstrong

ISBN10: 0273752502  ISBN13: 9780273752509
Publisher: Pearson Education Limited
Edition: Global ed of 14th revised ed
Format: Multimedia Item
Publication date: 27 Apr 2011
For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the... More

£44.99
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ISBN: 9781412981491 - Social Marketing Social Marketing
Philip Kotler, Nancy R Lee

ISBN10: 1412981492  ISBN13: 9781412981491
Publisher: SAGE Publications Inc
Edition: 4th Revised edition
Format: Paperback
Publication date: 06 Dec 2011
No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. The Fourth Edition of Social Marketing is the definitive textbook for the... More

£14.99
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ISBN: 9780684860473 - Kotler on Marketing Kotler on Marketing
Philip Kotler

ISBN10: 0684860473  ISBN13: 9780684860473
Publisher: Simon & Schuster Ltd Free Press
Edition: New edition
Format: Paperback
Publication date: 28 Apr 2001
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build... More

£20.00
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ISBN: 9780230343436 - Winning at Innovation Winning at Innovation
Fernando Trias De Bes, Philip Kotler

ISBN10: 0230343430  ISBN13: 9780230343436
Publisher: Palgrave Macmillan
Format: Hardback
Publication date: 21 Oct 2011
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and... More

£7.99
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ISBN: 9781905736492 - Marketing FAQ'S Marketing FAQ'S
Philip Kotler

ISBN10: 1905736495  ISBN13: 9781905736492
Publisher: Cyan Books
Format: Paperback
Publication date: 30 Apr 2008

£51.99
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ISBN: 9780273718567 - Marketing Management Bestseller Marketing Management
Philip Kotler, Kevin Lane Keller, Malcolm Goodman, Torben Hansen

ISBN10: 0273718568  ISBN13: 9780273718567
Publisher: Pearson Education Limited Prentice-Hall
Edition: European ed
Format: Hardback
Publication date: 09 Apr 2009
Inspired by the American ed. of same title. The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European... More

£53.99
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ISBN: 9780273755029 - Marketing Management with MyMarketingLab Marketing Management with MyMarketingLab
Philip Kotler, Kevin Lane Keller

ISBN10: 0273755021  ISBN13: 9780273755029
Publisher: Pearson Education Limited
Edition: Global ed of 14th revised ed
Format: Multimedia Item
Publication date: 27 Apr 2011
For undergraduate and graduate courses in marketing management. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students... More

£11.91
Not yet printed

ISBN: 9780132744157 - Company Cases for Marketing Company Cases for Marketing
Gary Armstrong, Philip Kotler

ISBN10: 0132744155  ISBN13: 9780132744157
Publisher: Pearson Education (US) Prentice Hall
Edition: 11th edition
Format: Paperback
Publication date: 01 Mar 2012

£48.99
Not yet printed

ISBN: 9780273767183 - Marketing: An Introduction Marketing: An Introduction
Gary Armstrong, Philip Kotler

ISBN10: 0273767186  ISBN13: 9780273767183
Publisher: Pearson Education Limited
Edition: 11th Revised edition
Format: Paperback
Publication date: 12 Apr 2012
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer... More

£46.99
In stock

ISBN: 9781408283325 - Marketing: An Introduction with MyMarketingLab Marketing: An Introduction with MyMarketingLab
Gary Armstrong, Philip Kotler

ISBN10: 1408283328  ISBN13: 9781408283325
Publisher: Pearson Education Limited
Edition: Global ed of 10th revised ed
Format: Multimedia Item
Publication date: 31 Aug 2011
For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the... More