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ISBN: 9781578516001 - Marketing Moves Marketing Moves
Philip Kotler, Dipak C Jain, Suvit Maesinsee

ISBN10: 1578516005  ISBN13: 9781578516001
Publisher: Harvard Business School Publishing Harvard Business School Press
Format: Hardback
Publication date: 09 Aug 2001
The new realities of the market place require a new set of tools and concepts. This guide provides a comprehensive way by offering a framework for embedding marketing into corporate strategy. The Internet, globalization, and hypercompetition are... More