Search for: Philip Kotler Waldemar Pfoertsch

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£29.50
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B2B Brand Management
Philip Kotler, Waldemar Pfoertsch

ISBN10: 3540253602 ISBN13: 9783540253600
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Format: Hardback
Publication date: 17 Aug 2006
Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. This is one of the first... More

£39.99
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New & used from £36.34

ISBN: 9783642042133 - Ingredient Branding

Ingredient Branding
Philip Kotler, Waldemar Pfoertsch

ISBN10: 3642042139 ISBN13: 9783642042133
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Format: Hardback
Publication date: 01 May 2010
"An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can... More

£29.50
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New & used from £31.95

B2B Brand Management
Philip Kotler, Waldemar Pfoertsch

ISBN10: 3642064701 ISBN13: 9783642064708
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition: 1st ed. Softcover of orig. ed. 2006
Format: Paperback
Publication date: 12 Feb 2010
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. This is one of the first... More

Showing 1 - 3 of 3 results