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£55.47
In stock

ISBN: 9781408064320 - Marketing Concepts & Strategies (with CourseMate & EBook Access Card) Marketing Concepts & Strategies (with CourseMate & EBook Access Card)
O C Ferrell, Sally Dibb, Lyndon Simkin, William M Pride

ISBN10: 1408064324  ISBN13: 9781408064320
Publisher: Cengage Learning EMEA
Edition: 6th Revised edition
Format: Multimedia Item
Publication date: 13 Apr 2012
PART ONE - MARKETING DEFINED AND MARKETING IN CONTEXT Chapter 1 - The Marketing Concept Chapter 2 - Marketing Strategy and Understanding Competitors Chapter 3 - The Marketing Environment Chapter 4 - Marketing in International Markets and... More

£42.99
Not yet printed

ISBN: 9781133190974 - Marketing Foundations Marketing Foundations
O C Ferrell, William M Pride

ISBN10: 1133190979  ISBN13: 9781133190974
Publisher: Cengage Learning, Inc South-Western College Publishing
Edition: International ed of 5th revised ed
Format: Paperback
Publication date: 15 Jul 2012
Part I: STRATEGIC MARKETING AND ITS ENVIRONMENT. 1. Customer-Driven Strategic Marketing. 2. Planning Marketing Strategies. 3. The Marketing Environment, Social Responsibility, and Ethics. Part II: MARKETING RESEARCH AND TARGET MARKETS. 4. More

£48.99
In stock

ISBN: 9780538480567 - Marketing Marketing
O C Ferrell, William M Pride, G Tomas M Hult

ISBN10: 0538480564  ISBN13: 9780538480567
Publisher: Cengage Learning, Inc South-Western
Edition: International ed of 16th revised ed
Format: Paperback
Publication date: 23 Aug 2011
Suitable for students of various backgrounds and interest levels, this title combines an overview of essential marketing principles with a reader-friendly presentation. It offers coverage of marketing strategies and concepts with real... More

£43.99
In stock

ISBN: 9780538756372 - Marketing Foundations Marketing Foundations
O C Ferrell, William M Pride

ISBN10: 0538756373  ISBN13: 9780538756372
Publisher: Cengage Learning, Inc South-Western
Edition: International ed of 4th revised ed
Format: Paperback
Publication date: 21 Mar 2010
Offers an approach to basic marketing concepts and strategies, providing instructors with the flexibility to integrate supplemental resources or activities into their courses. This title highlights topics in sustainable marketing, marketing... More

£50.99
In stock

ISBN: 9780324834260 - Marketing Marketing
William M Pride, O C Ferrell

ISBN10: 0324834268  ISBN13: 9780324834260
Publisher: Cengage Learning, Inc Wadsworth Publishing Co Inc
Edition: International ed of 15th revised ed
Format: Paperback
Publication date: 01 Feb 2009
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, INTERNATIONAL EDITION, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. More

£54.99
Usually despatched within 10 days

New & used from £23.58
ISBN: 9780538466813 - Marketing Express Marketing Express
O C Ferrell, William M Pride

ISBN10: 0538466812  ISBN13: 9780538466813
Publisher: Cengage Learning, Inc South-Western
Edition: 4th Revised edition
Format: Paperback
Publication date: 31 Jan 2010
Covers the marketing fundamentals - product, price, distribution, and promotion - as well as the ever-changing marketing environment. This title features various advertisements, photos, screen shots, and boxes. It is suitable for students. More

£115.00
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New & used from £60.93
ISBN: 9781111580162 - Foundations of Marketing Foundations of Marketing
William M Pride, O C Ferrell (University of New Mexico---Albuquerque)

ISBN10: 1111580162  ISBN13: 9781111580162
Publisher: Cengage Learning, Inc CENGAGE Learning Custom Publishing
Edition: 5th
Format: Paperback
Publication date: 01 Jan 2012
Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 5th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of... More

£49.99
Cancelled - never printed

ISBN: 9781111580179 - Marketing Express Marketing Express
O C Ferrell, William M Pride

ISBN10: 1111580170  ISBN13: 9781111580179
Publisher: Cengage Learning, Inc South-Western College Publishing
Edition: 3rd Revised edition
Format: Paperback
Publication date: 31 Jan 2012

£106.00
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New & used from £75.50
ISBN: 9781111526191 - Marketing 2012 Marketing 2012
William M Pride, O C Ferrell (University of New Mexico---Albuquerque)

ISBN10: 1111526192  ISBN13: 9781111526191
Publisher: Cengage Learning, Inc CENGAGE Learning Custom Publishing
Edition: 16th
Format: Paperback
Publication date: 02 Jan 2011
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text... More

£133.00
Usually despatched within 10 days

New & used from £95.94
ISBN: 9780538475402 - Marketing Marketing
William M Pride, O C Ferrell (University of New Mexico---Albuquerque)

ISBN10: 0538475404  ISBN13: 9780538475402
Publisher: Cengage Learning, Inc South-Western
Format: Hardback
Publication date: 11 Jan 2011