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ISBN: 9780071232593 - Internet Marketing Internet Marketing
Rafi Mohammed, Robert J Fisher, Bernard Jaworski, Gordon Paddison

ISBN10: 0071232591  ISBN13: 9780071232593
Publisher: McGraw-Hill Education - Europe McGraw Hill Higher Education
Edition: 2nd Revised edition
Format: Paperback
Publication date: 01 Aug 2003
Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This book focuses on using marketing levers to vary the level of intensity that the consumer has... More

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ISBN: 9780072865264 - Internet Marketing Internet Marketing
Rafi Mohammed, Robert J Fisher, Bernard Jaworski, Gordon Paddison

ISBN10: 0072865261  ISBN13: 9780072865264
Publisher: McGraw-Hill Education - Europe McGraw-Hill Publishing Co.
Edition: 2nd Revised edition
Format: Hardback
Publication date: 01 May 2003
Presents a four stage framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This four stage customer-centric framework aims to show readers how to use the Internet to create... More