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ISBN: 9783642072147 - Marketing Communication Policies Marketing Communication Policies
Rainer Busch, Margarete Seidenspinner, Fritz Unger

ISBN10: 3642072143  ISBN13: 9783642072147
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition: 1st ed. Softcover of orig. ed. 2007
Format: Paperback
Publication date: 14 Oct 2010
By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first... More

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ISBN: 9783540373223 - Marketing Communication Policies Marketing Communication Policies
Rainer Busch, Margarete Seidenspinner, Fritz Unger

ISBN10: 3540373225  ISBN13: 9783540373223
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Format: Hardback
Publication date: 30 Oct 2006
By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first... More