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£30.00
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ISBN: 9780230230736 - Place Branding Place Branding
Robert Govers, Frank M Go

ISBN10: 0230230733  ISBN13: 9780230230736
Publisher: Palgrave Macmillan
Format: Hardback
Publication date: 17 Jul 2009
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but... More

£30.00
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ISBN: 9780230279537 - International Place Branding Yearbook International Place Branding Yearbook
Frank M Go, Robert Govers

ISBN10: 0230279538  ISBN13: 9780230279537
Publisher: Palgrave Macmillan
Format: Hardback
Publication date: 29 Sep 2011
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions... More

£32.00
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ISBN: 9780230279544 - International Place Branding Yearbook International Place Branding Yearbook
Frank M Go, Robert Govers

ISBN10: 0230279546  ISBN13: 9780230279544
Publisher: Palgrave Macmillan
Format: Hardback
Publication date: 27 Oct 2010
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries... More