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ISBN: 9780071395212 - The Successful Marketing Plan The Successful Marketing Plan
Roman G Hiebing, Scott W Cooper, Roman Hiebing Jr

ISBN10: 0071395210  ISBN13: 9780071395212
Publisher: McGraw-Hill Education - Europe McGraw-Hill Professional
Edition: 3rd Revised edition
Format: Paperback
Publication date: 01 Jun 2003
This new edition of "The Successful Marketing Plan "details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater... More

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ISBN: 9780273037286 - How to Write a Successful Marketing Plan How to Write a Successful Marketing Plan
Roman G Hiebing, Scott W Cooper, Roman G Hiebing Jr (President, The Hiebing Group, USA)

ISBN10: 0273037285  ISBN13: 9780273037286
Publisher: Pearson Professional Education Financial Times Prentice Hall
Format: Hardback
Publication date: 22 Oct 1991
This text explains how to prepare an effective and workable marketing plan for both products and services. It offers practical guidelines based on proven marketing techniques and includes material on setting realistic sales goals, determining... More