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ISBN: 9780595405114 - No Right To Win No Right To Win
Ronald W Russell

ISBN10: 0595405118  ISBN13: 9780595405114
Publisher: iUniverse.com
Format: Paperback
Publication date: 31 Aug 2006

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ISBN: 9780135171110 - Kleppner's Advertising Procedure Kleppner's Advertising Procedure
Russell, Thomas, Lane, W Ronald

ISBN10: 0135171113  ISBN13: 9780135171110
Publisher: Prentice Hall Europe (a Pearson Education company) Philip Allan
Edition: 11th ed
Format: Paperback
Publication date: 01 Mar 1990

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ISBN: 9780135175668 - Kleppner's Advertising Procedure Kleppner's Advertising Procedure
Otto Kleppner Russell, Thomas, Lane, W Ronald

ISBN10: 0135175666  ISBN13: 9780135175668
Publisher: Pearson Higher Education Pearson US Imports & PHIPEs
Edition: 12th Revised edition
Format: Hardback
Publication date: 04 Dec 1992
Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail. Pt. 1 The Place of Advertising 11 Background of Today's Advertising 32 Roles of... More

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ISBN: 9780133488302 - Kleppner's Advertising Procedure Kleppner's Advertising Procedure
Otto Kleppner Russell, Thomas, Lane, W Ronald

ISBN10: 0133488306  ISBN13: 9780133488302
Publisher: Pearson Education Limited Prentice-Hall
Edition: 13th Revised edition
Format: Hardback
Publication date: 21 Jul 1995
This introduction to advertising as both an art and science provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework, showing it must be co... More

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ISBN: 9780132284875 - Kleppner's Advertising Procedure Kleppner's Advertising Procedure
Otto Kleppner Russell, Thomas, Lane, W Ronald

ISBN10: 0132284871  ISBN13: 9780132284875
Publisher: Pearson Education Limited Prentice-Hall
Edition: 13th Revised edition
Format: Paperback
Publication date: 01 Sep 1995
This introduction to advertising as both an art and science provides a broad overview of advertising issues and functions. Completely revised, this introduction to advertising as both an art and science provides a broad overview of advertising... More

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ISBN: 9780135186718 - Kleppner's Advertising Procedure Kleppner's Advertising Procedure
Otto Kleppner Russell, Thomas, Lane, W Ronald

ISBN10: 0135186714  ISBN13: 9780135186718
Publisher: Pearson Higher Education Pearson US Imports & PHIPEs
Edition: 12th Revised edition
Format: Paperback
Publication date: 01 Jan 1993
Balancing theoretical and practical approaches to advertising, this text distinguishes the marketing foundations of advertising and illustrates specific techniques used in media, creative and campaign planning. It offers a broad overview of the... More

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ISBN: 9780130852205 - Advertising Advertising
W Ronald Lane, J Thomas Russell

ISBN10: 0130852201  ISBN13: 9780130852205
Publisher: Pearson Higher Education Pearson US Imports & PHIPEs
Edition: Reissue
Format: Paperback
Publication date: 22 Jun 2000
The Internet has changed the advertising world--forever. In Ron Lane and Tom Russell's new "Advertising: A Framework, " find out how the Internet is changing the organization as well as the key strategies for agencies, marketers, and consumers. More

£49.99
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ISBN: 9780130328779 - Kleppners Advertising Procedure Kleppners Advertising Procedure
J Thomas Russell, W Ronald Lane, Otto Kleppner

ISBN10: 0130328774  ISBN13: 9780130328779
Publisher: Pearson Education Limited Prentice-Hall
Edition: 15th Revised US ed
Format: Hardback
Publication date: 03 Aug 2001
This classic book introduces advertising as both an "art and science" while providing readers with a broad discussion of advertising issues and functions. Covering the entire field of advertising with special emphasis in IMC and new technologies... More