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£35.99
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ISBN: 9780030266317 - Advertising Promotion / Supplemental Aspects of Integrated Marketing Advertising Promotion / Supplemental Aspects of Integrated Marketing
Shimp, Terence A

ISBN10: 0030266319  ISBN13: 9780030266317
Publisher: Thomson Learning
Format: Paperback
Publication date: 29 Nov 1999

£34.95
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ISBN: 9780030187537 - Marketing Marketing
Lindgren Jr , John H , Shimp, Terence A

ISBN10: 0030187532  ISBN13: 9780030187537
Publisher: Thomson Learning
Format: Book & CD-ROM
Publication date: 31 Dec 1996

£29.95
Out of print

ISBN: 9780030185632 - Marketing Marketing
Lindgren Jr , John H , Shimp, Terence A

ISBN10: 0030185637  ISBN13: 9780030185632
Publisher: Thomson Learning
Format: Book & CD-ROM
Publication date: 13 Mar 1996

£45.99
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ISBN: 9780324665314 - Integrated Marketing Communications in Advertising and Promotion Integrated Marketing Communications in Advertising and Promotion
Terence A Shimp

ISBN10: 0324665318  ISBN13: 9780324665314
Publisher: Cengage Learning, Inc South-Western, Division of Thomson Learning
Edition: International ed of 8th revised ed
Format: Paperback
Publication date: 25 Apr 2009
Integrates various aspects of marketing communication. This book describes the fundamentals of advertising and promotion. It offers coverage of environmental issues regarding global warming and sustainability. The eighth edition of Shimp's market... More

£49.99
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ISBN: 9781133191421 - Integrated Marketing Communications In Advertising And Promotion Integrated Marketing Communications In Advertising And Promotion
Terence A Shimp, J Craig Andrews

ISBN10: 1133191428  ISBN13: 9781133191421
Publisher: Cengage Learning, Inc South-Western College Publishing
Edition: International ed of 9th revised ed
Format: Paperback
Publication date: 30 Dec 2012
PART I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (I.M.C.). 1. An Overview of Integrated Marketing Communications. 2. Enhancing Brand Equity and Accountability. 3. Brand Adoption, Brand Naming and Intellectual Property... More

£89.00
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New & used from £41.98
ISBN: 9780324593600 - Advertising Promotion, and Other Aspects of Integrated Marketing Advertising Promotion, and Other Aspects of Integrated Marketing
Terence A Shimp

ISBN10: 0324593600  ISBN13: 9780324593600
Publisher: Cengage Learning, Inc South-Western, Division of Thomson Learning
Edition: 8th
Format: Hardback
Publication date: 29 Dec 2008
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods... More

£140.00
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Used from £41.98
ISBN: 9781111580216 - Advertising Promotion and Other Aspects of Integrated Marketing Communications Advertising Promotion and Other Aspects of Integrated Marketing Communications
J Craig Andrews, Terence A Shimp

ISBN10: 1111580219  ISBN13: 9781111580216
Publisher: Cengage Learning, Inc CENGAGE Learning Custom Publishing
Edition: 9th
Format: Hardback
Publication date: 01 Jan 2012
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the... More

£38.99
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New & used from £0.73
ISBN: 9780030211133 - Advertising, Promotion and Supplemental Aspects of Integrated Marketing Advertising, Promotion and Supplemental Aspects of Integrated Marketing
Terence A Shimp, M Wayne Delozier

ISBN10: 0030211131  ISBN13: 9780030211133
Publisher: Cengage Learning, Inc South-Western, Division of Thomson Learning
Edition: 5th Revised edition
Format: Hardback
Publication date: 01 Sep 1999
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales... More

£37.50
Out of print

Used from £3.73
ISBN: 9780030266430 - Shimp Promot Manmt/Markt Comm 2e Shimp Promot Manmt/Markt Comm 2e
Terence A Shimp

ISBN10: 0030266432  ISBN13: 9780030266430
Publisher: Cengage Learning EMEA Thomson Learning
Edition: 2nd
Format: Hardback
Publication date: 26 Feb 1990

£49.99
Out of print

Used from £26.50
ISBN: 9780324408089 - Integrated Marketing Communications in Advertising and Promotion Integrated Marketing Communications in Advertising and Promotion
Terence A Shimp

ISBN10: 0324408080  ISBN13: 9780324408089
Publisher: Cengage Learning, Inc South-Western, Division of Thomson Learning
Edition: International ed
Format: Paperback
Publication date: 18 Aug 2006
Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing. The seventh edition of... More