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£27.59
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ISBN: 9780471690160 - Kellogg on Branding Kellogg on Branding
Tybout, Alice M ; Calkins, Tim

ISBN10: 9780471748571  ISBN13: 9780471748571
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes... More

£27.59
Available for download

ISBN: 9781118046036 - Kellogg on Branding Kellogg on Branding
Tybout, Alice M ; Calkins, Tim

ISBN10: 9781118046036  ISBN13: 9781118046036
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes... More

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ISBN: 9780471690160 - Kellogg on Branding Kellogg on Branding
Tybout, Alice M , Calkins, Tim A M Tybout, Tim Calkins

ISBN10: 0471690163  ISBN13: 9780471690160
Publisher: John Wiley and Sons Ltd John Wiley & Sons Inc
Format: Hardback
Publication date: 25 Oct 2005
Kellogg on Branding is an authoritative anthology of the latest insights, theories, and practices revolutionizing branding from the renowned Kellogg School of Management at Northwestern University. Properly managed, brands can be a company's most... More