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ISBN: 9780199237135 - Public Health Branding Public Health Branding
Evans, W Douglas W Douglas Evans, Gerard Hastings

ISBN10: 0199237131  ISBN13: 9780199237135
Publisher: Oxford University Press
Edition: illustrated edition
Format: Paperback
Publication date: 11 Sep 2008
This book examines the theory and best practices of branding and its application in public health programmes. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy that needs resources... More