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Advertising & Promotion

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Advertising & Promotion eBooks

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£19.19
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ISBN: 9781576603048 - Powerlines Powerlines
Cone, Steve

ISBN10: 9780470883280  ISBN13: 9780470883280
Publisher: John Wiley & Sons Bloomberg Press
Format: Electronic Book
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines... More

£20.99
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ISBN: 9780415050630 - Advertising International Advertising International
Mattelart, Armand

ISBN10: 9780203994214  ISBN13: 9780203994214
Publisher: Taylor and Francis Routledge
Format: Electronic Book
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying. More

£24.99
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ISBN: 9780415544665 - Advertising Advertising
Tibbs, Andy

ISBN10: 9780203865958  ISBN13: 9780203865958
Publisher: Taylor and Francis Routledge
Format: Electronic Book
'A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes' Gyles Lingwood, Course Leader ... More

£19.99
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ISBN: 9780415409773 - Brands of Faith Brands of Faith
Einstein, Mara

ISBN10: 9780203938874  ISBN13: 9780203938874
Publisher: Taylor and Francis Routledge
Format: Electronic Book

£27.50
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ISBN: 9781403905192 - Sonic Branding Sonic Branding

ISBN10: 9780230503267  ISBN13: 9780230503267
Publisher: Palgrave Trade
Format: Electronic Book

£24.99
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ISBN: 9780749461256 - Branded Mind Branded Mind
Plessis, Erik Du

ISBN10: 9780749462987  ISBN13: 9780749462987
Publisher: Kogan Page
Format: Electronic Book
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates... More

£43.20
Available for download

ISBN: 9780199842827 - Enlisting Masculinity The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force Enlisting Masculinity The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force
Brown, Melissa T

ISBN10: 9780199842834  ISBN13: 9780199842834
Publisher: Oxford University Press
Format: Electronic Book
Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell... More

£31.19
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ISBN: 9780470726457 - Managing Creative People Managing Creative People
Torr, Gordon

ISBN10: 9780470772751  ISBN13: 9780470772751
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms. In this scathing... More

£20.39
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ISBN: 9780470108888 - Media Rules! Media Rules!
Reich, Brian; Solomon, Dan

ISBN10: 9780470225820  ISBN13: 9780470225820
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. More

£16.99
Available for download

ISBN: 9780199228010 - Powers of Persuasion The Inside Story of British Advertising 1951-2000 Powers of Persuasion The Inside Story of British Advertising 1951-2000
WINSTON, FLETCHER

ISBN10: 9780191551727  ISBN13: 9780191551727
Publisher: Oxford University Press
Format: Electronic Book
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories ... More