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Marketing

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Marketing eBooks

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£16.79
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ISBN: 9780471773474 - 15 Secrets Every Network Marketer Must Know 15 Secrets Every Network Marketer Must Know
Rubino, Joe; Terhune, John

ISBN10: 9780471789727  ISBN13: 9780471789727
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
Each year in North America, more than 13 million people participate in network marketing, selling tens of billions of dollars of goods and services. The top moneymakers in the business take home six or seven figures. Wouldn't you love to know how... More

£35.99
Available for download

ISBN: 9781856176170 - Strategic Marketing Planning Strategic Marketing Planning
Gilligan, Colin; Wilson, Richard M S

ISBN10: 9780080912127  ISBN13: 9780080912127
Publisher: Elsevier Science A Butterworth-Heinemann Title
Format: Electronic Book
'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning'... More

£28.00
Available for download

ISBN: 9780071748124 - Dentsu Way Dentsu Way
Andree, Kotaro Sugiyama; Tim

ISBN10: 9780071752787  ISBN13: 9780071752787
Publisher: McGraw-Hill
Format: Electronic Book
The breakthrough marketing strategy from the world's most innovative advertising agencyOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy-... More

£80.00
Available for download

ISBN: 9780415357029 - Developments in the Call Centre Industry Developments in the Call Centre Industry
Connell, Julia; Burgess, John

ISBN10: 9780203003008  ISBN13: 9780203003008
Publisher: Taylor and Francis Routledge
Format: Electronic Book
Over the past ten years there has been a massive growth in call centres worldwide. These centres are said to represent the most dynamic growth area in white-collar employment internationally since the mid 1990s. Yet the footloose and global nature... More

£27.59
Available for download

ISBN: 9780471690160 - Kellogg on Branding Kellogg on Branding
Tybout, Alice M ; Calkins, Tim

ISBN10: 9780471748571  ISBN13: 9780471748571
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes... More

£41.99
Available for download

ISBN: 9781119943136 - Marketing Plans Marketing Plans
McDonald, Malcolm; Wilson, Hugh

ISBN10: 9780470670163  ISBN13: 9780470670163
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. More

£24.95
Available for download

ISBN: 9780471128908 - Drilling for Gold Drilling for Gold

ISBN10: 9780471211310  ISBN13: 9780471211310
Publisher: John Wiley
Format: Electronic Book

£22.79
Available for download

ISBN: 9780470422106 - Faith-Based Marketing Faith-Based Marketing
Hutchins, Bob; Stielstra, Greg

ISBN10: 9780470483060  ISBN13: 9780470483060
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little... More

£22.79
Available for download

ISBN: 9780470422106 - Faith-Based Marketing Faith-Based Marketing
Hutchins, Bob; Stielstra, Greg

ISBN10: 9780470483046  ISBN13: 9780470483046
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little... More

£34.79
Available for download

ISBN: 9780750655514 - Supply Chain Strategies: Customer Driven and Customer Focused Supply Chain Strategies: Customer Driven and Customer Focused
Hines, Tony

ISBN10: 9780080481258  ISBN13: 9780080481258
Publisher: Elsevier Science A Butterworth-Heinemann Title
Format: Electronic Book
Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. More