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Public Relations

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Public Relations eBooks

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£95.00
Available for download

ISBN: 9780415370622 - Rethinking Public Relations Rethinking Public Relations
Moloney, Dr Kevin

ISBN10: 9780203462508  ISBN13: 9780203462508
Publisher: Taylor and Francis Routledge
Format: Electronic Book
PR is a GBP2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. More

£100.00
Available for download

ISBN: 9780415074414 - Making Social Work News Making Social Work News
Aldridge, Meryl

ISBN10: 9780203160725  ISBN13: 9780203160725
Publisher: Taylor and Francis Routledge
Format: Electronic Book
Meryl Aldridge widens the debate on social work and its representation by the news media. She provides a basic understanding of the commercial logic of the UK press and compares news treatments in broadsheets, tabloids, local and national press More

£31.20
Available for download

ISBN: 9780230247819 - Customer Experience Customer Experience
Dibeehi, Qaalfa; Walden, Steven; Shaw, Colin

ISBN10: 9780230291775  ISBN13: 9780230291775
Publisher: Palgrave Macmillan
Format: Electronic Book
What are the new trends in Customer Experience that you need to start thinking about now to gain competitive advantage? To stay ahead of the competition it is imperative to understand the emerging trends that can help you improve your Customer... More

£21.59
Available for download

ISBN: 9780566089954 - Short Guide to Reputation Risk Short Guide to Reputation Risk
Honey, Garry

ISBN10: 9780566089961  ISBN13: 9780566089961
Publisher: Ashgate Publishing Ltd Gower
Format: Electronic Book
Does your organization have a good or bad reputation, and who takes responsibility for it? Reputation risk is a topic with relevance across the organization, from risk managers to corporate communication managers, from compliance manager to HR... More

£40.79
Available for download

ISBN: 9780750657242 - Public Relations Public Relations
Baines, Paul; Egan, John; Jefkins, Frank

ISBN10: 9780080480510  ISBN13: 9780080480510
Publisher: Elsevier Science A Butterworth-Heinemann Title
Format: Electronic Book
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. More

£19.99
Available for download

ISBN: 9780415997850 - Public Relations and Social Theory Public Relations and Social Theory
Ihlen, oyvind; Ruler, Betteke van; Fredriksson, Magnus

ISBN10: 9780203883235  ISBN13: 9780203883235
Publisher: Taylor and Francis Routledge
Format: Electronic Book
Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists... More

£23.99
Available for download

ISBN: 9780470838488 - Executive's Guide to Corporate Events and Business Entertaining Executive's Guide to Corporate Events and Business Entertaining
Allen, Judy

ISBN10: 9780470156193  ISBN13: 9780470156193
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
An industry expert shows readers how to get the best return on investment from corporate eventsCorporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by... More

£34.79
Available for download

ISBN: 9780750677158 - Managing Corporate Reputation and Risk Managing Corporate Reputation and Risk
Neef, Dale

ISBN10: 9780080491769  ISBN13: 9780080491769
Publisher: Elsevier Science A Butterworth-Heinemann Title
Format: Electronic Book
With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable behavior by financial groups and auditors, corporate behavior has become the highest priority topic... More

£60.95
Available for download

ISBN: 9780415994224 - Strategic Planning for Public Relations Strategic Planning for Public Relations
Smith, Ronald

ISBN10: 9780203891186  ISBN13: 9780203891186
Publisher: Taylor & Francis Routledge
Format: Electronic Book

£28.79
Available for download

ISBN: 9780471476115 - Corporate Social Responsibility Corporate Social Responsibility
Kotler, Philip; Lee, Nancy

ISBN10: 9780471704522  ISBN13: 9780471704522
Publisher: John Wiley & Sons Wiley
Format: Electronic Book
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy... More