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Marketing and Advertising

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Marketing and Advertising Books

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£44.99
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ISBN: 9781439881910 - Machine-to-machine Marketing (M3) Via Anonymous Advertising Apps Anywhere Machine-to-machine Marketing (M3) Via Anonymous Advertising Apps Anywhere
Jesus Mena

ISBN10: 143988191X  ISBN13: 9781439881910
Publisher: Taylor & Francis Ltd Auerbach Publishers Inc.
Format: Paperback
Publication date: 18 May 2012
In today's wireless environment, marketing is more frequently occurring at the server-to-device level--with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income... More

£22.50
In stock

ISBN: 9780500516232 - The Advertising Concept Book The Advertising Concept Book
Pete Barry

ISBN10: 0500516235  ISBN13: 9780500516232
Publisher: Thames & Hudson Ltd
Edition: 2nd Revised edition
Format: Hardback
Publication date: 14 May 2012
A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. More

£21.99
In stock

ISBN: 9780415668835 - Advertising, the Media and Globalisation Advertising, the Media and Globalisation
John Sinclair

ISBN10: 0415668832  ISBN13: 9780415668835
Publisher: Taylor & Francis Ltd Routledge
Format: Paperback
Publication date: 17 Apr 2012
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic... More

£6.99
In stock

ISBN: 9781444159400 - Teach Yourself Successful Marketing Plans in a Week Teach Yourself Successful Marketing Plans in a Week
Ros Jay

ISBN10: 1444159402  ISBN13: 9781444159400
Publisher: Hodder Education Teach Yourself Books
Format: Paperback
Publication date: 30 Mar 2012
Learn in a week, what the leading experts on marketing plans learn in a lifetime. Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. More

£46.99
In stock

ISBN: 9780415886628 - Advertising Theory Advertising Theory
Shelly Rodgers, Esther Thorson

ISBN10: 0415886627  ISBN13: 9780415886628
Publisher: Taylor & Francis Ltd Routledge
Format: Paperback
Publication date: 30 Mar 2012
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast... More

£38.99
In stock

ISBN: 9780199605583 - Strategic Advertising Management Strategic Advertising Management
Larry Percy, Richard Rosenbaum-Elliott

ISBN10: 0199605580  ISBN13: 9780199605583
Publisher: Oxford University Press
Edition: 4th Revised edition
Format: Paperback
Publication date: 29 Mar 2012
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective... More

£13.99
In stock

ISBN: 9781118101339 - Hey, Whipple, Squeeze This Hey, Whipple, Squeeze This
Luke Sullivan, Sam Bennett

ISBN10: 1118101332  ISBN13: 9781118101339
Publisher: John Wiley & Sons Inc
Edition: 4th Revised edition
Format: Paperback
Publication date: 09 Mar 2012
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to... More

£25.00
In stock

ISBN: 9780062122650 - The Big Book of Logos 5 The Big Book of Logos 5
David E Carter, Suzanna M W Stephens

ISBN10: 0062122657  ISBN13: 9780062122650
Publisher: Harper Design International
Format: Paperback
Publication date: 01 Mar 2012
Showcases some of the most compelling trends in the world of logo design. This title is suitable for graphic designers working at various stages of the creative process - from those approaching the critical idea-generating phase to those already... More

£42.83
In stock

ISBN: 9781133626176 - Promo2 Promo2
Thomas O'Guinn, Chris Allen, Richard J Semenik

ISBN10: 1133626173  ISBN13: 9781133626176
Publisher: Cengage Learning, Inc South-Western College Publishing
Edition: 2nd Revised edition
Format: Multimedia Item
Publication date: 20 Feb 2012
Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with... More

£25.99
In stock

ISBN: 9781412980531 - Ad Critique Ad Critique
Nancy R Tag

ISBN10: 1412980534  ISBN13: 9781412980531
Publisher: SAGE Publications Inc
Format: Paperback
Publication date: 13 Feb 2012
Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising. Ad Critique teaches advertising, marketing, and management students - both the 'suits'... More