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£24.95
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ISBN: 9780071418607 - Pocketbook Power Pocketbook Power
Kanner, Bernice

ISBN10: 9780071457170  ISBN13: 9780071457170
Publisher: McGraw-Hill
Format: Electronic Book
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically... More

£41.99
Available for download

ISBN: 9780750659383 - Strategic Marketing Management Strategic Marketing Management
Wilson, Richard M S ; Gilligan, Colin

ISBN10: 9781136362521  ISBN13: 9781136362521
Publisher: Taylor and Francis Routledge
Format: Electronic Book
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing... More

£35.99
Available for download

ISBN: 9781560244455 - Direct Selling Channels Direct Selling Channels
Rosenbloom, Bert

ISBN10: 9781136586132  ISBN13: 9781136586132
Publisher: Taylor and Francis Routledge
Format: Electronic Book
Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies... More

£35.99
Available for download

ISBN: 9781560244455 - Direct Selling Channels Direct Selling Channels
Rosenbloom, Bert

ISBN10: 9781136586064  ISBN13: 9781136586064
Publisher: Taylor and Francis Routledge
Format: Electronic Book
Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies... More

£85.00
Available for download

ISBN: 9781560248293 - Green Marketing in a Unified Europe Green Marketing in a Unified Europe
Mintu-Wimsatt, Alma T; Lozada, Hector R

ISBN10: 9781136589492  ISBN13: 9781136589492
Publisher: Taylor and Francis Routledge
Format: Electronic Book
The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate... More

£85.00
Available for download

ISBN: 9781560248293 - Green Marketing in a Unified Europe Green Marketing in a Unified Europe
Mintu-Wimsatt, Alma T; Lozada, Hector R

ISBN10: 9781136589423  ISBN13: 9781136589423
Publisher: Taylor and Francis Routledge
Format: Electronic Book
The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate... More

£16.79
Available for download

ISBN: 9780470888414 - Mastering the World of Marketing Mastering the World of Marketing
Taylor, Eric; Riklan, David

ISBN10: 9781118061749  ISBN13: 9781118061749
Publisher: Wiley
Format: Electronic Book
The best of the best strategies from leading marketersThere are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for... More

£17.95
Available for download

ISBN: 9780071466653 - Instant Promotions Instant Promotions
Sugars, Bradley; Sugars, Brad

ISBN10: 9780071788014  ISBN13: 9780071788014
Publisher: McGraw-Hill Education McGraw-Hill
Format: Electronic Book
Get the good word out about your business!When it comes to attracting customers, the only differencebetween your company and Sprint, Apple, or Burger Kingis great promotions. But what if you don't have millions forsophisticated PR and advertising... More

£29.95
Available for download

ISBN: 9780071454094 - Elusive Fan Elusive Fan
Rein, Irving; Kotler, Philip; Shields, Ben Ryan

ISBN10: 9780071491143  ISBN13: 9780071491143
Publisher: McGraw-Hill
Format: Electronic Book
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.Today's sports fans are bombarded by... More

£32.34
Available for download

ISBN: 9781459625983 - Be a Sales Superstar Be a Sales Superstar
Tracy, Brian

ISBN10: 9781605096940  ISBN13: 9781605096940
Publisher: Berrett-Koehler Publishers
Format: Electronic Book
Brian Tracy shares the most important principles for sales success he has discovered in 30 years of training more than a half million sales professionals in 23 countries. Based on Tracy's detailed discussions with top salespeople and his keen... More