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In "The Future of the Internet: And How to Stop It" Jonathan Zittrain explores the dangers the internet faces if it fails to balance ever more tightly controlled technologies with the flow of innovation that has generated so much progress in the field of technology. Zittrain argues that today's technological market is dominated by two contrasting business models: the generative and the non-generative. The generative models - the PCs, Windows and Macs of this world - allow third parties to build upon and share through them. The non-generative model is more restricted; appliances such as the xbox, iPod and tomtom might work well, but the only entity that can change the way they operate is the vendor. If we want the internet to survive we need to change. People must wake up to the risk or we could lose everything.
| ISBN | 014103159X | | Pages | 352 | | ISBN13 | 9780141031590
(What's this?) | | Weight (grammes) | 263 | | Publisher | Penguin Books Ltd | | Published in | London | | Imprint | Penguin Books Ltd | | Height (mm) | 198 | | Format | Paperback | | Width (mm) | 129 | | Publication date | 28 May 2009 | | Spine width (mm) | 20 | | DEWEY | 303.4834 | | Academic level | Tertiary education, General, Professional / Scholarly | | DEWEY edition | DC22 | |
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'A superb and alarming discussion, from one of the most astute and forward-looking analysts of the Internet. Zittrain explains how the glorious promise of the Internet might not be realized - and points the way toward reducing the current risk. Absolutely essential reading' Cass Sunstein, Professor at Univ of Chicago Law School, co-author of Nudge 'Jonathan Zittrain does what no one has before - he eloquently and subtly pinpoints the magic that makes Wikipedia, and the Internet as a whole, work. The best way to save the Internet is to turn off your laptop until you've read this book' Jimbo Wales, Founder, Wikipedia  Be the first to write a customer review
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