Multimedia Foundations

Understand the core concepts and skills of multimedia production and digital storytelling using text, graphics, photographs, sound, motion, and video. Then, put it all together using the skills that you have developed for effective project planning, collaboration, visual communication, and graphic design. Presented in full color with hundreds of vibrant illustrations, Multimedia Foundations trains you in the principles and skill sets common to all forms of digital media production, enabling you to create successful, engaging content, no matter what tools you are using. Companion website features a wealth of web resources, illustrations, and video tutorials demonstrating the key techniques presented in the book.

Section I Multimedia Foundations Chapter 1 Understanding Multimedia Key Terms Chapter Highlights What It Is.Is Multimedia! Social Media Defining Multimedia Great Ideas: Using Metaphors Great Ideas: Multimedia Tech Talk: Hypermedia Understanding Multimedia Flashback: Three Generations of the Web Evolving Media Industries Flashback: Flashback From Old Media to New Media The Characteristics of Old Media Flashback: Paradigm Shift Large Organizations Simultaneous Delivery Characteristics of New Media Five Principles of New Media Tech Talk: Algorithm Tech Talk: Bits: The Common Denominator Tech Talk: Batch Processing Tech Talk: Rendering Chapter Summary Chapter 2 The Computer The Digital Revolution Great Ideas: Communication with Binary Numbers From Bits to Bites History of the Personal Computer Computer Hardware and Software Computer Hardware Basics Processor Speed Flashback: Moore's Law System Memory The Human Interface The Mouse and the GUI The Keyboard Saving and Managing Digital Files and Project Assets Tech Talk: Mastering the File System Browser Tech Talk: File Management 101 Digital Storage Solutions Tech Talk: Backing Up Your Data Great Ideas: Cloud Storage Connecting Drives and Devices Chapter Summary Chapter 3 Planning and Design Key Terms Chapter Highlights A Road Map Great Ideas: Target Market and Target Audiences Creativity The Three P's Great Ideas: Intellectual Property The Client and Producer Great Ideas: Thinking Outside the Box The Design Process Chapter Summary Section II Multimedia Design Chapter 4 Visual Communication Key Terms Chapter Highlights Visual Communication Content and Form Flashback: The Medium is the Message Aesthetics Elements of Design Tech Talk: Halftone Image Tech Talk: Vertigo and 3-D The Principles of Design Unity Emphasis Perceptual Forces Tech Talk: Rule of Thirds Chapter Summary Chapter 5 Multimedia Page Design Key Terms Chapter Highlights Organizing Content on a Page The Gutenberg Diagram Breaking Out of the Box F-layout Z-layout Great Ideas: Visual Hierarchy Chunking Body Copy Headings Great Ideas: The Golden Ratio Bringing Order to Chaos The Grid System Tech Talk: The Anatomy of a Grid Tech Talk: Inline and Floating Graphics Tables Tech Talk: The CSS Box Model Page Templates Static and Dynamic Pages Fixed Layouts Television Screen Layouts Fluid Layouts Chapter Summary Chapter 6 Interface Design and Usability Key Terms Chapter Highlights User Interfaces Interactivity Types of User Interfaces Tech Talk: Motion Tracking Interfaces User-Centered Design (UCD) Designing User Interfaces Components and Features Navigation Great Ideas: Above the Fold Layout Forms Tailoring Personalization Customization Usability Learnability Efficiency Memorability Error Management Satisfaction Will Usability Kill Creativity Usability Testing Making Interfaces Accessible Great Ideas: Accessibility and the Law Great Ideas: Accessibility and Usability Chapter Summary Chapter 7 Web Design Key Terms Chapter Highlights How the Web Works Flashback: A Brief History of the Internet and World Wide Web HTML Tech Talk: Sections of an HTML Document Tech Talk: HTML Head Content Tech Talk: Special Characters Browsers Planning Site Structure and Navigation Defining a Site and the "Root Folder" Great Ideas: File Naming Conventions Establishing a Hierarchy Page Design and Layout Ensuring Site Usability Beginning Your Page: Structure and Title Marking Up Your Content Headings Paragraphs and Blockquotes Lists Creating and Managing Hyperlinks Tech Talk: Creating an Email Link Linking Images and Adding Image Information Creating Tables Tech Talk: Controlling a Table's Appearance Controlling Appearance: Cascading Style Sheets Characteristics of Appearance Margins Background and Text Colors Tech Talk: Background Images Font Type and Style Font Sizes Link Characteristics Tech Talk: Buttons and Javascript Interactive and Multimedia Web Content Checking Your Code and Compatibility Uploading

Core Concepts for Digital Design