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Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach. Updates for the 7 th Edition: An improved focus on strategy implementation, including additional content. Case material substantially enhanced including new cases form a variety of industries. More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation. Several of the longer chapters shortened or split into two to further improve readability. Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases are now available at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7 th Edition is also available in a combined text and cases version - ISBN: 9780470747094
| ISBN | 0470747102 | | Pages | 516 | | ISBN13 | 9780470747100
(What's this?) | | Weight (grammes) | 1006 | | Publisher | John Wiley and Sons Ltd | | Published in | Chichester | | Imprint | John Wiley & Sons Ltd | | Previous ISBN | 9781405163095 | | Format | Paperback | | Height (mm) | 245 | | Publication date | 27 Nov 2009 | | Width (mm) | 190 | | DEWEY | 658.4012 | | Spine width (mm) | 20 | | DEWEY edition | DC22 | | Academic level | Professional / Scholarly |
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| Pt. I | | Introduction | | 1 | | 1 | | The Concept of Strategy | | 3 | | Pt. II | | The Tools of Strategy Analysis | | 31 | | 2 | | Goals, Values, and Performance | | 33 | | 3 | | Industry Analysis: The Fundamentals | | 62 | | 4 | | Further Topics in Industry and Competitive Analysis | | 94 | | 5 | | Analyzing Resources and Capabilities | | 120 | | 6 | | Developing Resources and Capabilities | | 150 | | 7 | | Organization Structure and Management Systems: The Fundamentals of Strategy Implementation | | 174 | | Pt. III | | The Analysis of Competitive Advantage | | 207 | | 8 | | The Nature and Sources of Competitive Advantage | | 209 | | 9 | | Cost Advantage | | 227 | | 10 | | Differentiation Advantage | | 245 | | Pt. IV | | Business Strategies in Different Industry Contexts | | 267 | | 11 | | Industry Evolution and Strategic Change | | 269 | | 12 | | Technology-based Industries and the Management of Innovation | | 295 | | 13 | | Competitive Advantage in Mature Industries | | 328 | | Pt. V | | Corporate Strategy | | 345 | | 14 | | Vertical Integration and the Scope of the Firm | | 347 | | 15 | | Global Strategies and the Multinational Corporation | | 369 | | 16 | | Diversification Strategy | | 401 | | 17 | | Implementing Corporate Strategy: Managing the Multibusiness Firm | | 422 | | 18 | | Current Trends in Strategic Management | | 455 | | | | Index | | 479 |
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