Acknowledgements; 1. Introduction: It's All About Profit; 2. The Tyranny of Profit: Confronting an Addiction and a Fetish; 3. 'What Shall It Profit a Man?': Profitless Activities; 4. Life Before Profit, Life Minus Profit; 5. Profit in the Genes?; 6. Neoliberalism, Financial Crisis, and Profit; 7. Global Warming and Profit; 8. Healthcare and Profit; 9. Education and Profit: The World of Pay-as-You-Learn; 10. The Arts, the Media Industries and Profit; 11. Conclusion: It Needn't All Be About Profit; Notes; Bibliography; Index.