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The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.This work: now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions; features a new two-colour design throughout with high-spec artwork; introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these; combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice; and, is supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students.
| ISBN | 1405163097 | | Pages | 496 | | ISBN13 | 9781405163095
(What's this?) | | Volumes | 1 | | Publisher | John Wiley and Sons Ltd | | Weight (grammes) | 960 | | Imprint | Blackwell Publishing Ltd | | Published in | Oxford | | Format | Paperback | | Previous ISBN | 9781405119993 | | Publication date | 17 May 2007 | | Height (mm) | 247 | | Library of Congress | HD30.28 | | Width (mm) | 191 | | DEWEY | 658.4012 | | Spine width (mm) | 21 | | DEWEY edition | DC22 | | Academic level | Professional / Scholarly |
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| 1 | | The concept of strategy | | 3 | | 2 | | Goals, values, and performance | | 33 | | 3 | | Industry analysis : the fundamentals | | 64 | | 4 | | Further topics in industry and competitive analysis | | 96 | | 5 | | Analyzing resources and capabilities | | 123 | | 6 | | Organization structure and management systems | | 169 | | 7 | | The nature and sources of competitive advantage | | 203 | | 8 | | Cost advantage | | 223 | | 9 | | Differentiation advantage | | 240 | | 10 | | Industry evolution and strategic change | | 263 | | 11 | | Technology-based industries and the management of innovation | | 288 | | 12 | | Competitive advantage in mature industries | | 320 | | 13 | | Vertical integration and the scope of the firm | | 339 | | 14 | | Global strategies and the multinational corporation | | 361 | | 15 | | Diversification strategy | | 393 | | 16 | | Managing the multibusiness corporation | | 414 | | 17 | | Current trends in strategic management | | 443 |
"Robert Grant's "Contemporary Strategy Analysis 6e" is one of those rare strategy textbooks that combine rigor with relevance, provide insights into the determinants of business success, highlight the key points with colorful case examples and does all that in a clear manner that communicates the excitement of the subject matter! It is a superb book and deserves to be the standard textbook at every top business school-just like it is at London Business School." Costas Markidas, London Business School  Be the first to write a customer review
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