Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally. Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers. Based on insightful ethnographic fieldwork in Tokyo, Fashioning Japanese Subcultures is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures.
| ISBN | 1847889476 | | Pages | 192 | | ISBN13 | 9781847889478
(What's this?) | | Weight (grammes) | 340 | | Publisher | Bloomsbury Publishing PLC | | Published in | London | | Imprint | Berg Publishers | | Height (mm) | 234 | | Format | Paperback | | Width (mm) | 156 | | Publication date | 01 Jul 2012 | | Spine width (mm) | 13 | | DEWEY | 391.00952 | | Academic level | Tertiary education, Professional / Scholarly | | DEWEY edition | DC23 | |
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Part One: Introduction Understanding Subcultural Studies: DIck Hebdige Revisited Placing Tokyo on the Fashion Map: From Catwalk to Streetstyle Japanese Youth in a Changing Society Part Two: Geographically and Stylistically Defined Japanese Subcultures Shibuya: The Youth in Outspoken Rebellion Harajuku: The Youth in Silent Rebellion Akihabara and Ikebukuro: Playing with Costume as an Entertainment Shinjuku: Girls of the Nightlife Using Beauty as a Weapon Kouenji and Other Fashion Districts: From Secondhand Clothing Lovers to Fast Fashion Followers Individual and Institutional Networks within a Subcultural System: Efforts to Validate and Valorize New Tastes in Fashion Part Three: The Power of the Youth: Trickle-up/Bubble-up Theory Revisited The De-professionalization of Fashion The Globalization of Japanese Subcultures: Future Possibilities and Limitations Conclusion: The Future of Japanese Subcultures Bibliography Index
This book Is not just about ways of dressing: it is also about ways of being, and the ways in which fashion becomes part of the construction of identity. Kawamura, a sociologist based in New York, delves into the stories behind her subjects , who are members of different subcultural communities in Tokyo, to explore the meanings behind their appearances... She situates her scholarly examination of Japanese fashion subcultures in the context of an overview of various academic studies of subculture, against and through which she presents her own work. This research is conveyed in an accessible manner, and Kawamura draws connections between her topic and broader concerns , such as suicide, youth unemployment and changing gender roles. -- Christie Barber, Macquarie University, Australia Times Higher Education
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