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This full-colour textbook provides complete coverage of the AQA Applied Business A2 award. Introduction Unit 8: Business Planning Unit 9: Marketing Strategy Unit 10: Promotional Activities Unit 11: The Marketing Environment Unit 12: Managing People Unit 13: Managing Information Unit 14: Managing Change Unit 15: Financial Accounting for Managers Unit 16: Managing Resources Index
| ISBN | 0007201427 | | Pages | 448 | | ISBN13 | 9780007201426
(What's this?) | | Part volume | Student's Book | | Publisher | HarperCollins Publishers | | Weight (grammes) | 1069 | | Imprint | Collins Educational | | Published in | London | | Format | Paperback | | Series title | Collins Applied Business | | Publication date | 20 Jun 2006 | | Height (mm) | 265 | | Non-book description | Paperback | | Width (mm) | 192 | | DEWEY | 650 | | Academic level | A / AS level | | DEWEY edition | DC22 | |
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"So far we are impressed with it. It seems well laid out and to have key fact expressed in a very accessible way for students. it will provide the bones for the students to hang the flesh on!" Avril Lowe, Ripley St.Thomas High School  Be the first to write a customer review
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