A marketing guide with examples from large companies including Burger King and Baxter Healthcare Corp. Covers planning customer satisfaction research, designing questionnaires, conducting surveys, analyzing the results, applying the results, and maintaining customer satisfaction. Annotation copyrigh
| ISBN | 0844235865 | | DEWEY edition | DC20 | | ISBN13 | 9780844235868
(What's this?) | | Pages | 220 | | Publisher | McGraw-Hill Education - Europe | | Volumes | 1 | | Imprint | McGraw-Hill Contemporary | | Weight (grammes) | 400 | | Format | Paperback | | Published in | London | | Publication date | 01 Aug 1995 | | Height (mm) | 230 | | Non-book description | p. cm. | | Width (mm) | 152 | | Library of Congress | HF5415.3.D | | Spine width (mm) | 16 | | DEWEY | 658.812 | | Academic level | Professional / Scholarly |
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