BOOKS EBOOKS RARE BOOKS CLASSICAL CDs DVDs PRINTED MUSIC PODCASTS OFFERS
 
ISBN: 9780761905639 - Agenda Setting
 Enlarge Bookmark and Share

Agenda Setting

Free delivery on orders over £20 in the UK
James W. Dearing, Everett M. Rogers

ISBN: 9780761905639
Format: Paperback
Publisher:SAGE Publications Inc
Edition: illustrated edition


Rating:   Write a review

What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized on the media's agenda often demand attention on the public agenda, and in turn influence the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers's research on social issues that hit the top of the media agenda …

  Synopsis Details Contents Reviews  
What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes. Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.
 
    Printable