• Shopping basket
  • View

 
ISBN: 9780749443771 - An Introduction to Market and Social Research
Bookmark and Share

An Introduction to Market and Social Research

Free delivery on orders over £10 in the UK
Ian Brace, Karen Adams

ISBN: 9780749443771
Format: Paperback
Publisher: Kogan Page Ltd


 Write a review

    Printable

This step-by-step textbook contains clear descriptions, practical examples and activities that will help you gain a clear understanding of the research process and how research information can be used effectively in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam.

 

Synopsis

Details

Contents

Reviews

 
"An Introduction to Market and Social Research" is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. Clear descriptions, practical examples, and activities ensure that the reader gains a clear understanding of the research process, and how research information can be used effectively in business decision-making. Each chapter follows the same practical format: a statement of learning outcomes, bullet point summaries, practical examples and exercises, and mini case studies. The book is cross-referenced to the syllabus of the MRS/City & Guilds Certificate in Market & Social Research, containing regular revision sections to help candidates study for the exam. "An Introduction to Market and Social Research" is essential reading for market research students and anyone who wants tips on carrying out their own projects, or managing research that they have commissioned.
 
 

We also recommend:

 
ISBN: 9781846272639 - Deep Sea and Foreign Going

Deep Sea and Foreign Going

Rose George

£14.99


ISBN: 9780199646449 - Consumer Behaviour

Consumer Behaviour

Isabelle Szmigin

£37.99


ISBN: 9780273722038 - Key Marketing Metrics

Key Marketing Metrics

Paul W. Farris, Neil T. Bendle, Phillip …

£28.99