An Introduction to Political Communication

In this successful and well established textbook, Brian McNair examines how politicians, trade unions, pressure groups and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies. This fourth edition is revised and updated to include: the re-election of George W. Bush in 2004; developments in the war on terror since 2003, including the invasion of Iraq; the re-election of New Labour in 2005; the Gilligan affair, and changes in UK government communication since the Hutton report; and, the growing role of internet in political communication. "An Introduction to Political Communication" draws on a range of contemporary examples to show how politicians and political groups communicate.

ISBN	041541069X	Volumes	1
ISBN13	9780415410694 (What's this?)	Weight (grammes)	385
Publisher	Taylor & Francis Ltd	Published in	London
Imprint	Routledge	Series title	Communication and Society
Format	Paperback	Previous ISBN	9780415307086
Publication date	16 Feb 2007	Height (mm)	234
Library of Congress	JA85	Width (mm)	156
DEWEY	324.73	Spine width (mm)	15
DEWEY edition	DC22	Academic level	Further/Higher education
Pages	222

1	Politics in the age of mediation	3
2	Politics, democracy and the media	15
3	The effects of political communication	27
4	The political media	43
5	The media as political actors	67
6	Party political communications I : advertising	85
7	Party political communication II : political public relations	116
8	Pressure-group politics and the oxygen of publicity	147
9	International political communication	169
10	Conclusion : performance politics and the democratic process	200

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