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ISBN: 9783433024034 - Analogous Digital
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Analogous Digital

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Writings on the Philosophy of Making

Otl R. Aicher

ISBN: 9783433024034
Format: Hardback
Publisher:Wiley-VCH Verlag GmbH


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One of two volumes, the other being "The World as Deisgn", presenting the theoretical and practical writings on design by Otl Aicher, an outstanding personality in modern design. His work was anchored in a "philosophy of making" inspired by Ockham, Kant, Wittgenstein, and others.

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Otl Aicher was an outstanding personality in modern design. His work since the 1950s, since his period at the now legendary Hochschule fuer Gestaltung in Ulm, of which he was a co-founder, in the field of corporate design are major achievements in the visual culture of our times (one only needs to remember his images for Lufthansa and the second German television channel). An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by thinkers like Ockham, Kant or Wittgenstein - a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's theoretical and practical writings on design, which include all other aspects of visual creativity, such as architecture) are presented in this, one of two volumes.
 
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