Analyzing Media Messages

"Analyzing Media Messages: Using Quantitative Content Analysis in Research" provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.

ISBN 0805852980   Volumes 1 ISBN13 9780805852981 (What's this?)   Weight (grammes) 362 Publisher Lawrence Erlbaum Associates Inc   Published in Mahwah Imprint Lawrence Erlbaum Associates Inc   Series title Communication S. Format Paperback   Previous ISBN 9780805820195 Publication date 27 Jul 2005   Height (mm) 229 Library of Congress 2004060652   Width (mm) 152 DEWEY 302.23072   Spine width (mm) 14 DEWEY edition DC22   Academic level Undergraduate, Postgraduate Pages 224

1		Introduction		1
2		Defining content analysis as a social science tool		23
3		Designing a content analysis		40
4		Measurement		63
5		Sampling		95
6		Reliability		122
7		Validity		156
8		Data analysis		173
9		Computers		203

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