Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Trium PH of Philip Morris

In spite of thousands of scientific studies indicting the habit, tobacco remains one of our most powerful, least-regulated industries. In Ashes to Ashes, Richard Kluger, author of Simple Justice, shows how this came about, unfolding a complex and often hair-raising narrative of ingenious marketing, corporate hypocrisy, painstaking medical detective work, legal sophistry, and legislative cowardice.

ISBN	0375700366	DEWEY	394.14
ISBN13	9780375700361 (What's this?)	Pages	832
Publisher	Knopf Publishing Group	Volumes	1
Imprint	VINTAGE BOOKS	Weight (grammes)	645
Format	Paperback	Height (mm)	204
Publication date	01 Jul 1997	Width (mm)	133
Library of Congress	97218405

	Foreword: A Quick Drag
1	Adoring the Devil's Breath	3
2	The Earth with a Fence Around It	30
3	It Takes the Hair Right Off Your Bean	54
4	The Golden Age of Malarkey	80
5	"Shall We Just Have a Cigarette on It?"	112
6	The Filter Tip and Other Placebos	141
7	The Anguish of the Russian Count	183
8	Grand Inquisitors	221
9	Marlboro Mirage	263
10	Three-Ton Dog on the Prowl	298
11	Stroking the Sow's Ear	349
12	Let There Be Light	387
13	Breeding a One-Fanged Rattler	412
14	The Heights of Arrogance	447
15	The Calling of Philip Morris	490
16	Of Dragonslayers and Pond Scum	536
17	Chow Lines	580
18	Melancholy Rose	639
19	Smooth Characters	678
20	Blowing Smoke	723
	Afterword to the Vintage Edition	764
	A Note on Sources and Acknowledgments	768
	Selected Bibliography	772
	Notes	777
	Index	795

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Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Trium PH of Philip Morris

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