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ISBN: 9781857434873 - Assessing Information Needs in the Age of the Digital Consumer
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Assessing Information Needs in the Age of the Digital Consumer

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David Nicholas, Eti Herman

ISBN: 9781857434873
Format: Paperback
Publisher:Taylor & Francis Ltd
Edition: 3rd Revised edition
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Also available as an eBook


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Intends to provide a systematic method for the understanding, appreciation and evaluation of information needs, which alone can guarantee the value of information to the consumer.

  Synopsis Details Contents Reviews  
This title provides a systematic method of identifying, evaluating and comparing information needs, as well as a framework to enable information services to gather information from users to aid information system design, and monitor the effectiveness of an information service. It examines the role of the Internet in meeting information needs. The section on collecting data now includes web log analysis and focus group interviews. It introduces the concept of the I-player, the digital information user.
 
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