Better Green Business

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric Olson shows how to systematically drive "win-win-win" gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olson's business-focused guidance covers every step of your green business program, from strategy formulation through continuous improvement. He first offers a complete framework for approaching and formulating green strategy, using case studies to identify potential opportunities and business benefits. Next, using real case studies, he demonstrates how to define initiatives, construct roadmaps for transforming vision into reality, and link each investment to business strategy, so businesses can accurately measure results. Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM's breakthrough Green Sigma approach. He also identifies new opportunities to drive value by "instrumenting the planet," and introduces new technologies that make this possible. Finally, Olson assesses long-term trends that will make "green business" even more crucial in the coming years.

ISBN 0137010176   Pages 264 ISBN13 9780137010172 (What's this?)   Volumes 1 Publisher Pearson Education (US)   Weight (grammes) 564 Imprint Prentice Hall   Published in Upper Saddle River Format Hardback   Height (mm) 232 Publication date 30 Oct 2009   Width (mm) 178 DEWEY 658.4083   Spine width (mm) 20 DEWEY edition DC22   Academic level Professional / Scholarly

Pt. I		Establish a Strategy and Transformation Plan		1
Ch. 1		Driving Forces and Challenges That Organizations Face		3
Ch. 2		Formulate Green Strategy to Complement Traditional Strategy		23
Ch. 3		Green Strategy Supports Operational Improvements		43
Ch. 4		Make Green Strategy Actionable with a Proven Approach		59
Pt. II		Apply Proven Transformation Methods		83
Ch. 5		Transformation Methods and Green Sigma		85
Ch. 6		Applying Green Sigma to Optimize Carbon Emissions		107
Pt. III		Technology Innovations and Solutions		121
Ch. 7		Instrumenting the Planet for an Intelligent, Sustainable World		123
Ch. 8		Technology That Supports Instrumenting the Planet		141
Ch. 9		Business Considerations for Technology Solutions		157
Pt. IV		Conclusions		173
Ch. 10		Critical Trends Shaping the Future		175
		Endnote References		185

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