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The Next Generation of Word-of-Mouth Marketing
Lois Kelly
ISBN: 9780814473832
Format: Hardback
Publisher:Amacom
Edition: illustrated edition
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Marketers talk about creating 'buzz', but only the smartest of marketers realize that to be effective, word-of-mouth has to have the right message attached to it: the kind that gets people talking and results in real communication. This title shows readers how to listen to customers, and identify what is important to them.
Marketers talk about creating 'buzz' - something which always threatens to fade away as soon as the next sound bite arrives to take its place - but only the smartest of marketers realize that to be effective, word-of-mouth has to have the right message attached to it: the kind that gets people talking and results in real communication. "Beyond Buzz" shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate...and not just fade away.
| ISBN | 0814473830 | | Pages | 240 | | ISBN13 | 9780814473832
(What's this?) | | Volumes | 1 | | Publisher | Amacom | | Weight (grammes) | 497 | | Imprint | Amacom | | Published in | New York | | Format | Hardback | | Height (mm) | 235 | | Publication date | 01 Apr 2007 | | Width (mm) | 160 | | Library of Congress | 2006036160 | | Spine width (mm) | 24 | | DEWEY | 658.8 | | Academic level | Professional / Scholarly | | DEWEY edition | DC22 | |
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| 1 | | Enough with the marketing blah blah blah - let's talk about something interesting | | 5 | | 2 | | Make meaning, not buzz | | 23 | | 3 | | Have a fresh point of view (or several) | | 45 | | 4 | | Listen up : seven ways to uncover talk-worthy ideas | | 71 | | 5 | | Nine themes that always get people talking | | 107 | | 6 | | Straight talk : talk like you talk, talk like you mean it, talk in these ten new ways | | 129 | | 7 | | Shift to a conversational marketing mind-set | | 147 | | 8 | | Building a "talk" culture | | 163 | | 9 | | Be more interesting - conversations, passion, and an honest point of view | | 193 |
Winner of the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine, in the advertising/marketing/PR/event planning category. Tied with Word of Mouth Marketing by Andy Sernovitz."  Be the first to write a customer review
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